Articles, Blog

The art of misdirection | Apollo Robbins

October 10, 2019

Do you think it’s possible
to control someone’s attention? Even more than that,
what about predicting human behavior? I think those are interesting ideas. For me, that would be
the perfect superpower, actually kind of an evil way
of approaching it. But for myself, in the past,
I’ve spent the last 20 years studying human behavior
from a rather unorthodox way: picking pockets. When we think of misdirection, we think of something
as looking off to the side, when actually the things
right in front of us are often the hardest to see, the things that you look at every day
that you’re blinded to. For example, how many of you still have
your cell phones on you right now? Great. Double-check. Make sure you still have them. I was doing some shopping before. (Laughter) You’ve looked at them a few times today, but I’ll ask you a question. Without looking at it directly yet, can you remember the icon
in the bottom right corner? Bring them out, check and see
how accurate you were. How’d you do? Show of hands. Did we get it? Now that you’re done, close them down. Every phone has something in common. No matter how you organize the icons, you still have a clock on the front. So, without looking at your phone,
what time was it? You just looked at your clock, right? Interesting idea. Let’s take that a step further
with a game of trust. Close your eyes. I realize I’m asking you to do
that while you just heard there’s a pickpocket in the room,
but close your eyes. Now, you’ve been watching me
for about 30 seconds. With your eyes closed, what am I wearing? Make your best guess. What color is my shirt?
What color is my tie? Now open your eyes. Show of hands, were you right? Interesting, isn’t it? Some of us are a little bit
more perceptive than others, it seems. But I have a different theory
about that model of attention. They have fancy models of attention,
Posner’s trinity model of attention. For me, I like to think of it very
simple, like a surveillance system. It’s kind of like you have
all these fancy sensors, and inside your brain
is a little security guard. For me, I like to call him Frank. So Frank is sitting at a desk. He’s got lots of cool
information in front of him, high-tech equipment, he’s got cameras, he’s got a little phone
that he can pick up, listen to the ears, all these senses, all these perceptions. But attention is what steers
your perceptions, it’s what controls your reality. It’s the gateway to the mind. If you don’t attend to something,
you can’t be aware of it. But ironically, you can attend
to something without being aware of it. For example, the cocktail effect: You’re in a party, having
conversations with someone, and yet you can recognize your name without realizing
you were listening to that. Now, for my job, I have to play
with techniques to exploit this, to play with your attention
as a limited resource. So if I could control
how you spend your attention, if I could maybe steal your attention
through a distraction. Now, instead of doing it like misdirection and throwing it off to the side, instead, what I choose
to focus on is Frank, to be able to play with the Frank
inside your head, your security guard, and get you, instead of focusing
on your external senses, just to go internal for a second. So if I ask you to access
a memory, like, what is that? What just happened? Do you have a wallet? Do you have an American Express
in your wallet? And when I do that,
your Frank turns around. He accesses the file.
He has to rewind the tape. What’s interesting is,
he can’t rewind the tape at the same time that he’s trying
to process new data. This sounds like a good theory, but I could talk for a long time,
tell you lots of things, and a portion of them may be true, but I think it’s better if I tried
to show that to you here live. If I come down, I’m going
to do a bit of shopping. Just hold still where you are. Hello, how are you?
It’s lovely to see you. Wonderful job onstage. Lovely watch, it doesn’t
come off very well. Do you have a ring as well? Good. Just taking inventory.
You’re like a buffet. Hard to tell where to start,
so many great things. Hi, how are you? Good to see you. Hi, sir, could you stand up, please?
Just right where you are. You’re married,
you follow directions well. Nice to meet you, sir. You don’t have a lot in your pockets.
Anything down here? Hopefully so. Have a seat. There you go.
You’re doing well. Hi, sir, how are you? Good to see you, sir.
You have a ring, a watch. Do you have a wallet on you? Joe: I don’t. AR: Well, we’ll find one for you.
Come on up this way, Joe. Give Joe a round of applause.
Come on up, Joe. Let’s play a game. (Applause) AR: Pardon me. I don’t think I need this clicker anymore. Thank you very much. I appreciate that. Come on up to the stage, Joe.
Let’s play a little game now. Anything in your front pockets? J: Money. AR: Money! All right, let’s try that. Can you stand right over this way for me? Turn around and, let’s see, if I give you something
that belongs to me, this is just something I have, a poker chip. Hold out your hand for me. Watch it closely. This is a task for you to focus on. You have your money in your front pocket? J: Yup.
AR: Good. I won’t put my hand in your pocket.
I’m not ready for that kind of commitment. Once a guy had a hole in his pocket, and that was rather traumatizing for me. I wanted his wallet,
he gave me his number. Big miscommunication. (Laughter) Let’s do this simply.
Squeeze your hand tight. Do you feel the poker chip in your hand? J: I do. AR: Would you be surprised
if I took it? Say yes. J: Very.
AR: Good. Open your hand. Thank you very much. I’ll cheat if you give me a chance. Make it harder for me. Just use your hand. Grab my wrist, but squeeze, squeeze firm. Did you see it go? Joe: No. AR: No, it’s not here. Open your hand. While we’re focused on the hand,
it’s sitting on your shoulder. Go ahead and take it off. Now, let’s try that again. Hold your hand out flat. Open it up. Put your hand up a little bit higher,
but watch it close. If I did it slowly,
it’d be on your shoulder. (Laughter) Joe, we’re going to keep doing
this till you catch it. You’ll get it eventually.
I have faith in you. Squeeze firm.
You’re human, you’re not slow. It’s back on your shoulder. You were focused on your hand, distracted. While you were watching,
I couldn’t get your watch off. Yet you had something inside your pocket. Do you remember what it was? J: Money. AR: Check your pocket. Is it still there? (Laughter) Oh, there it was. Put it away. We’re just shopping. This trick’s more about the timing. I’m going to try to push it
inside your hand. Put your other hand on top, would you? It’s amazingly obvious now, isn’t it? Looks a lot like the watch
I was wearing, doesn’t it? (Laughter) (Applause) J: That’s pretty good.
AR: Oh, thanks. (Applause) But it’s only a start.
Let’s try it a little bit differently. Hold your hands together.
Your other hand on top. If you’re watching this little token, this obviously has become
a little target, like a red herring. If we watch this kind of close,
it looks like it goes away. It’s not back on your shoulder. It falls out of the air,
lands right back in the hand. Did you see it go? Yeah, funny. We’ve got a little guy.
He’s union, works up there all day. If I do it slowly it goes straight away,
it lands by your pocket. Is it in this pocket, sir? Don’t reach in your pocket.
That’s a different show. (Squeaking) That’s rather strange.
They have shots for that. Can I show them? Rather bizarre.
Is this yours, sir? I have no idea how that works.
We’ll send that over there. I need help with this one. Step over this way for me. Don’t run away. You had something
down by your pants pocket. I was checking mine.
I couldn’t find everything, but I noticed you had something here. Can I feel the outside for a moment? Down here I noticed this.
Is this something of yours, sir? I have no idea. That’s a shrimp. J: Yeah. I’m saving it for later. AR: You’ve entertained
all of these people in a wonderful way, better than you know. So we’d love to give you this
lovely watch as a gift. (Laughter) Hopefully it matches his taste. We have a couple of other things, a little bit of cash. And we have a few other things, these all belong to you, along with a big round of applause
from all your friends. (Applause) Joe, thank you very much. (Applause) (Applause ends) So, same question I asked you before, but this time you don’t have
to close your eyes. What am I wearing? Audience: Oh! (Laughter) (Hesitant applause) (Applause ends) Attention is a powerful thing. Like I said, it shapes your reality. So, I guess I’d like to pose
that question to you. If you could control somebody’s attention, what would you do with it? Thank you. (Applause)

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  • Reply Alex Tee October 2, 2019 at 4:58 pm

    Мне на вокзале цыгане такие же фокусы показывали, только они реквизит не возвращали

  • Reply Simon's Games October 2, 2019 at 5:16 pm

    4:37 stiil having a purple shirt collar
    4:42 now the shirt collar is white

  • Reply Jerry Traveler October 2, 2019 at 7:02 pm

    I know how he did all these tricks. Slight of Hand. Just Old Magicians tricks.BUT He Blew my Fcuiking mind with his clothes.Did not see that one coming!Excellent!

  • Reply Виталий Ковшов October 2, 2019 at 7:38 pm

    де перевод?ска!!!!!!!!!!!!

  • Reply Alexander Sandro October 2, 2019 at 8:15 pm

    На дурачка рассчитано, для типичных американцев. Попробуй подойти на улице к русскому и потрогать его и похлопать, он тебе раз хлопнет в зубы и заберёт все без всяких фокусов с твоего неподвижного тела. LoL.

  • Reply ThatOneGuy October 3, 2019 at 1:40 am

    How I think he changed his clothes: when he walks back to the stage, you can see him “straighten” his tie, I think he is releasing a cover shirt that goes over his tucked in purple one, that’s why the new one is untucked

  • Reply Cicada 3302 October 3, 2019 at 2:17 am

    When I saw his name I internally screamed BRAIN GAMES

  • Reply 2degucitas October 3, 2019 at 3:12 am

    at 04:37 he does something that changes his shirt. The tie, vest and purple shirt change to a pale plaid shirt by the time he gets back on stage. I think the switch happens when he gives the stage hand the laser pointer.

  • Reply ピカチュウ愛好会 October 3, 2019 at 4:58 am


  • Reply t r October 3, 2019 at 5:21 am


  • Reply Debbie Williams October 3, 2019 at 7:57 am

    the guy had two poker chips

  • Reply SH O October 3, 2019 at 8:24 am


  • Reply 数多の雪 October 3, 2019 at 10:53 am


  • Reply LEGION October 3, 2019 at 1:47 pm

    Ебаный пиздешь для школьников

  • Reply Кос тян к October 3, 2019 at 3:54 pm

    Очень просто концентрироваться когда читаеш субтитры


  • Reply Ryuya 2309 October 3, 2019 at 4:11 pm


  • Reply Евгений Карасёв October 3, 2019 at 4:36 pm


  • Reply You Rec October 3, 2019 at 4:53 pm


  • Reply Mazur October 3, 2019 at 6:09 pm

    Сори но я читал субтитры

  • Reply Stanislav Rubanenko October 3, 2019 at 6:25 pm


  • Reply Пуп Земли October 3, 2019 at 6:32 pm

    Когда он вышел на сцену я сразу заметил что он в другой рубашке , без галстука и жилетки.

  • Reply Dagmagik 05 October 3, 2019 at 7:52 pm

    Пиздец он бабки на изи может воровать

  • Reply Андрей Чепуров October 3, 2019 at 8:01 pm

    Да ну нахер…

  • Reply Euro真相与生活 October 3, 2019 at 8:30 pm

    Фигня какая то.

  • Reply Baothien Nguyen October 3, 2019 at 9:36 pm

    So basically hes spent 20 years to master the ability to steal stuff from other people without them knowing?
    Respect 100

  • Reply bushido0414 October 3, 2019 at 11:27 pm


  • Reply Deb_kanto Mazumder October 4, 2019 at 3:37 am

    It's totally mistake
    I kill u today that how you know in today??
    That's the same ways..

  • Reply nitin ghare October 4, 2019 at 4:42 am

    Haahahha great

  • Reply Roy Long October 4, 2019 at 4:42 am

    lol Nick in "Focus"

  • Reply Moinak Paul October 4, 2019 at 9:40 am

    so ted talk hiring pic pocketers these days

  • Reply 空銀子 October 4, 2019 at 10:08 am


  • Reply _Zazz_ October 4, 2019 at 12:33 pm

    But did you see the moonwalking bear?

  • Reply Maxim Berin October 4, 2019 at 1:00 pm

    Тупо ловкость рук корманника, 2 фишки…

  • Reply うみたろう October 4, 2019 at 1:13 pm


  • Reply Shade VP October 4, 2019 at 2:02 pm


  • Reply митя гагарин October 4, 2019 at 2:40 pm

    Из зала в другой рубахе уже вышел)))

  • Reply Me Okamy October 4, 2019 at 2:43 pm

    this guy stole my heart

  • Reply 當間生乃 October 4, 2019 at 3:53 pm


  • Reply Дим Бут October 4, 2019 at 4:09 pm

    Ловкость рук и никакого мошенничества)

  • Reply Greg Rowland October 4, 2019 at 4:11 pm

    He changes his clothing at 4:39 when he 'gave the clicker back'. The purple shirt and tie weren't real, it was just like a cover for his blue shirt. He could easily pull the purple shirt and tie off by pulling on the tie which if you look closely, you can see he does at 4.38/4.39 as he reaches with his right hand towards the tie!! XD

  • Reply Eyüp Apak October 4, 2019 at 4:34 pm

    Yok amuaaagg

  • Reply Time Developer October 4, 2019 at 4:34 pm

    Я не понял, а что, они человеческого языка не знают?

  • Reply うんちのうんちゃん October 4, 2019 at 5:18 pm


  • Reply Евгений Иванов October 4, 2019 at 9:21 pm

    Подумаешь. У нас каждый чиновник так умеет.

  • Reply The Beefalo October 5, 2019 at 12:16 am

    bruh who keeps a shrimp in their pocket for later

  • Reply • 1 week ago October 5, 2019 at 3:20 am

    Never look through another man's pockets

  • Reply kai26w October 5, 2019 at 3:44 am


  • Reply eric hofmeister October 5, 2019 at 7:38 am

    Was hoping he would pull a Lionel Hutz and take off his tie when asking people to remember his clothes

  • Reply CK17 October 5, 2019 at 8:16 am


  • Reply あじふらい October 5, 2019 at 9:30 am



  • Reply purim sakamoto October 5, 2019 at 11:59 am


  • Reply ぱんだぱんだ October 5, 2019 at 1:10 pm


  • Reply 。トーン淡々 October 5, 2019 at 2:04 pm


  • Reply 芝漬け October 5, 2019 at 2:18 pm


  • Reply duygusuz kapital October 5, 2019 at 4:11 pm

    Yankesici TED konuşmacısı

  • Reply Steven de Bruijn October 5, 2019 at 5:37 pm

    5:52 ther are two fiches

  • Reply Berad Casteel October 5, 2019 at 6:46 pm

    He had two poker chips!

  • Reply aussie mate October 6, 2019 at 4:43 am

    This guys jokes got no laughs… feels bad man, I thought they were funny.

  • Reply bulぶる October 6, 2019 at 11:53 am


  • Reply DE MEL October 6, 2019 at 7:57 pm

    This guy remind me of Aladdin

  • Reply cxsaucy October 6, 2019 at 11:42 pm

    Anybody else notice his slip up on words at 1:55

  • Reply папов ы October 7, 2019 at 4:39 am

    есть ру перевод(не субтитры)?

  • Reply UncleShtopor October 7, 2019 at 6:10 am

    Nerf please

  • Reply 執行人ファルチェ October 7, 2019 at 12:50 pm


  • Reply Jaydeep Patel October 7, 2019 at 12:56 pm

    4:32 welcome

  • Reply Zer0 October 7, 2019 at 4:57 pm


  • Reply Ruslan Farkhutdinov October 7, 2019 at 9:15 pm

    Ролику 6 лет, а оно только сейчас появилось в ленте

  • Reply Денчик incognito October 7, 2019 at 9:27 pm

    когда он успел сменить рубашку )))

  • Reply Денчик incognito October 7, 2019 at 9:29 pm

    он сменил рубашку когда отдавал пульт девушке. шикарное видео

  • Reply iLUHES October 7, 2019 at 10:37 pm

    Рекомендации ютуб, октябрь 2019

  • Reply 納豆Natto October 7, 2019 at 10:49 pm


  • Reply Θανος Καλημερης October 8, 2019 at 9:59 am

    Just slow the rythm guys

  • Reply Denver October 8, 2019 at 10:17 am

    The master!

  • Reply ジーク October 8, 2019 at 10:55 am


  • Reply SoulFire October 8, 2019 at 2:17 pm

    4:40 the bit where he apparently gives the clicker back is a misdirection from him removing his tie and shirt which got can see him do just before that.

  • Reply Танкист VerBa October 8, 2019 at 3:20 pm

    Я один, кто заметил что его одежда поменялась?

  • Reply プスエクリ October 8, 2019 at 3:46 pm

    О, русские субтитры, классссссссс

  • Reply プスエクリ October 8, 2019 at 3:46 pm

    Зачем я это смотрю? Мне нужно спать

  • Reply Endy Clover October 8, 2019 at 6:01 pm

    монтаж в стадии бесконечность

  • Reply VitGri October 8, 2019 at 6:03 pm

    Как в этом промежутке 4-5 минуты он умудрился поменять рубашку?

  • Reply Михаил Г October 8, 2019 at 8:34 pm

    Правильно было бы назвать :искусство привлекать внимание))

  • Reply bryce robinson October 9, 2019 at 2:55 am

    I don’t think I need this clicker any more.. you can have that.

  • Reply ChubbyPuppy85 October 9, 2019 at 5:27 am

    A a t

  • Reply The FAT Chronicles October 9, 2019 at 6:45 am

    *actually saves shrimp for later

  • Reply HA-NI- ・RU-GA- October 9, 2019 at 7:58 am


  • Reply Vineet Verma October 9, 2019 at 8:02 am

    You are an honest pick pocket…
    There are dozens of banks that employ dishonest pickpockets

  • Reply SCUL TULA October 9, 2019 at 8:53 am

    It’s amazing!!!!

  • Reply Marfello Justin October 9, 2019 at 1:55 pm

    4:42 is the moment.

  • Reply 阪本遼太 October 9, 2019 at 2:35 pm


  • Reply farn October 9, 2019 at 2:47 pm

    Who's Joe

  • Reply Eric K October 9, 2019 at 6:24 pm

    It’s a shame that the most audiences didn’t realise that he’d changed clothes. If they realised they’d definitely have gone crazier when he asked the question at last.

  • Reply Kyle Holtzhausen October 9, 2019 at 7:32 pm

    Everything was so obvious

  • Reply Виталий Барышев October 9, 2019 at 8:31 pm


  • Reply Christian Eyoum October 9, 2019 at 11:06 pm

    Trop fort

  • Reply 一 原 October 10, 2019 at 1:05 am


  • Reply Trent Goodeve October 10, 2019 at 6:15 am

    5:46 he reaches into his pocket to get another coin, so he used two coins at part 5:59 I think

  • Reply Trent Goodeve October 10, 2019 at 6:19 am

    He never pickpocket him

  • Reply Typhoon_700 October 10, 2019 at 8:04 am

    Дурдом…видео про отвлечение внимания с субтитрами-_-.

  • Reply Tommy Pizza October 10, 2019 at 9:58 am

    I stole my first wallet today. This was very helpful 😀

  • Reply Ooo Ooo October 10, 2019 at 10:57 am


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