In this video, we will introduce you to the option of planning your marketing activities, including the managing of their budgets and spends in SAP Marketing Cloud. If you prefer to see everything clearly planned in one place, you will love the Marketing Calendar application. You can display all your campaigns and other marketing activities on a timeline. This application allows you to open two separate calendars, which makes it a lot easier to compare different time periods or activities. You can split all your marketing activities into various marketing plans, for example according to the year, product category, product brand and so on. Each plan includes a KPI area containing the most important information about the Budget & Spends management. A marketing plan is composed of 2 types of objects – programs and their campaigns. You can display the timeline in this standard layout, but campaigns can be grouped according to different properties. More information about each campaign can be gained from the informational pop-up window. From there you can easily go directly to the campaign. In the “Summary” section you can subsequently see a complete analysis of the financial values of the budget and spends. Budget planning can be carried out even on global scales, whether it’s geographical distribution, sold brands, media types or other criteria. Furthermore, even in this application it is possible to compare the divided budgets with other financial values, which gives you an idea of the areas in which you can lower the budget or alternatively where you need to increase it. Thanks to an always up to date overview of planned campaigns, budgets and spends you will be able to improve your real-time reactions to market changes and gain competitive advantage. In the next part we are going to introduce you to Lead Management, so stay tuned. Because Experience Matters.