Articles, Blog

Discover Your Business Personality

October 12, 2019

– It’s not that people
aren’t what they seem. It’s that people don’t
know who they are. (hums) So understanding who
you are and understanding where you play on the
team, and allowing you to get out of your own way,
that is entrepreneurship. (upbeat music) The three
business personalities. Today I wanna share with you
guys the three core areas of your business that you have multiple
personality disorder in. Now if you’ve ever felt that
running a business is hard, and have you ever felt
that you’re an imposter? Have you ever felt
like why is it that other people that I know
are doing so much better than I, and I’m
the one feeling like I can’t figure it out, right? Here’s what I wanna
share with you. Because if you get
the three personalities and understand which one you are and really dial into that,
business changes. Everything. You get to discover
who you are at your core and lean into that
and create magic, alright? And some of you guys are
gonna hear this and go like I don’t agree with that, Dan. I don’t know if that’s who I am. And I hear ya,
I have a lot of friends that get into that position. But if you really lean
into it, if you understand, and if you honor it,
your business approach life will completely change. I remember about
10 years ago I was working with an entrepreneur. I’d kind of gone through three
different beliefs in life. Originally I believed that everybody should
be an entrepreneur. Then I believed
that not everybody should be an entrepreneur. And now what I’ve realized is
there’s three personalities and I’m gonna share with you
that you need to dial into and you could be part
of a business, alright? I’m gonna go
back to the early days when I thought everybody
could be an entrepreneur. I had a friend named
Julie and she started a company and she went all in. She called me up one
day and she’s like, “Yeah, I need some advice.” We sat down and we
looked at her plan. And I was excited. I’m like if you’re an
entrepreneur and we get to connect at some
point in the world, I am the biggest
fan of entrepreneurs. So when I had the opportunity
to sit down with Julie and really hear her
vision for her company, I was probably super overly
excited, like a cheerleader. And I think that
might have given her some level of
false confidence, which to me is not a bad
thing but it really ended up causing some challenges. So here’s what happened. She went all in, she got
all the gear, got all the business cards, got
all the letterheads, really built the business. And nine months
later I find out that the business completely failed. Why? She didn’t focus on the
right area of the businesses. And 10 years later
I finally realized that it’s because she
didn’t understand what personality
she was in her business. She didn’t have
people to support her, okay? So the first personality
you need to understand, and this comes from a
lot of different people, The E Myth by Michael Gerber
talks about the technician. I like to call it the artist. The artist is the
person who loves the craft. They’re the person that
creates the business because maybe they worked at a
company and didn’t feel like their boss was doing it right, and they wanted to create a
different way of approaching it. It’s the artistic skill that
kind of transforms itself into a business, right? The entrepreneurial
seizure of a technician that decides to
start their own company. And that’s great but without
the other two personalities as part of your business,
it becomes really challenging. You can show up
one day and be creating the most epic
things but there’s no sales because you’re not out there
talking to the customers. You might have the most
incredible service or products but you don’t have any
way to measure your progress because you
don’t understand how to properly manage your
time, or the receivables, or really the
business in general. So the first one is the artist. And if you’re dialed
into that then hold off, at the end I’m
gonna share with you guys how to kind of
fix the situation. But artist is number one. Number two is the manager. The manager is
somebody who makes sure that the trains run on time. They’re the person that
cares about the spreadsheet. If you think about
Steve Jobs at Apple, his manager was really Tim Cook who’s now the current CEO. His background was operations. It’s somebody that like
nerds out on spreadsheets, cares about schedules,
they care about the timing, they understand how
to interact with people. A lot of entrepreneurs are
really horrible with people. I don’t know if
you’ve ever experienced this, but this frustration of like why don’t people understand
my vision for the company? Why do I have to
continue to remind them what needs to get done? That is a
personality defect, alright? But the manager knows how to
interact and lead those people. The third type of business
personality is the entrepreneur. They’re the risk taker. They’re the person
that will jump off the cliff and build the plane
as they’re falling down. Now many of the
people watching this video, they want to self-identify
as the entrepreneur. Totally cool, I get that. But the truth is, is
that you might be an artist or you’re maybe more
indexed to the manager. If you’re the person
that likes to sit there and file paperwork,
you might want to go look in the mirror and think like,
am I really the risk taker? Risk takers are
truly the people that are willing to roll the dice. They’re all in, and they’ll
create, they’re creators. Here’s the beauty. If you look at
like a basketball team, you’ve got guys
like Stephen Curry, okay? Stephen Curry, I believe– now I’m not a basketball guy– he makes
$20 million a year, okay? Then you have the
manager of the team, right? The Golden State
Warriors at today’s point, that’s where
Stephen Curry plays. He makes $5 million a year. Then you have the owner of
the team, the entrepreneur. The current franchise
value is around $500 million. Why? Risk taker,
manager, artist, okay? That’s what you
need to understand. Now it doesn’t mean
that you can’t create an incredible company. It just means you
need to self-identify in which one of
those you are, and then bring people into your team
that’ll support you on this. This is incredibly important. And I know some
of you guys are like, but I want to be an
entrepreneur, or I am an artist. Here’s the deal. Here’s how you know, really,
the artist and entrepreneur. If I came to
you one day and said you’re gonna sell
your business tomorrow, how are you gonna feel? The entrepreneur? Giddy up, let’s do it,
we’ll build another one. The artist? That’s their baby, they
would never sell their baby. They would be gutted,
it would crush them. So if you’re resonating with
that you need to understand. The manager? They’re like,
do I still have a job? (laughs) I mean that’s
really all they care about. They wanna make sure that
things are gonna work out. So those are the
three business personalities that you need to
understand, self identify, and really make
happen in your business. The artist,
the manager, the entrepreneur. As per usual,
I want to challenge you to live a bigger life
and a bigger business, and I’ll see you next Monday. If you like this video be sure
to subscribe to my channel. I’d also encourage you to
subscribe to my newsletter where I share exclusive invites
and other training videos. As well as, if
you’re ready to get going, click on those videos
I’ve got queued up for you. I will see you next week.

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  • Reply Dan Martell January 16, 2017 at 12:31 pm

    Entrepreneurship at its core is about becoming self-aware. Knowing which position you should be playing is the key. Then you’ll know which others you need around you. Here’s how.

  • Reply Philip Ridgway January 16, 2017 at 12:41 pm

    Dan – thanks for this.  I really identified with this.  I have been struggling since March 2015 to understand if I am 'born' to be an entrepreneur.  I feel like I have been fighting to want to be the entrepreneur and almost feel / felt like a failure or less of a person if I am not.  This really added some clarity (no pun intended) and this alleviated some pressure from me.  Thank you for what you are doing.

  • Reply Christoph Magnussen January 16, 2017 at 1:13 pm

    Nice one Dan. relates to the always important no one question: who am I ??good stuff

  • Reply Adrien Bancroft January 16, 2017 at 4:08 pm

    Great work Dan. I have formed several entrepreneurial ventures and failed to allocate people properly. Super helpful thank you

  • Reply Jace P January 16, 2017 at 4:40 pm

    Wow I think there should be a course or small book just on this topic alone. It would help future and current entrepreneurs in addition to helping many startups and businesses succeed.

  • Reply Gilles Allain January 16, 2017 at 6:48 pm

    Great video Dan.   Entrepreneur for me.  Filing papers is not my thing!!!  I am not afraid of risk.

  • Reply Daniel Rodriguez del Villar Trimarchi January 16, 2017 at 6:57 pm

    I'm totally a Technician (Working on this…). Thanks for sharing. BTW, the e-Myth is a really epic book!

  • Reply Shawna Lampi-Legaree January 16, 2017 at 8:01 pm

    I am the ARTIST who now has a micro-business but I am a manager-type too (hallelujah for being a first-born). I spend a lot of time researching before I launch a new idea… I have a bit of risk taker in my personality but not a huge amount. Thanks for this video.

  • Reply Graffiti Creative January 16, 2017 at 9:35 pm

    This is awesome feedback, Dan. I'm totally an entrepreneur, and need the business manager.

  • Reply To Do Done : Renovations and Handyman Service January 17, 2017 at 2:22 am

    Love it, Dan! I've been binging on your videos the past two days, getting caught up… You're always so good at getting straight to the point. I've happily got all three roles in my company right now, and the E-Myth was a great book that pulled that all together for me. I do like your 7 minute synopsis though!

  • Reply Rory Lawrence January 17, 2017 at 10:53 am

    I'm artist and entrepreneur…I think? Artist because I care deeply about the product, and entrepreneur because I'm building it to scale and if someone wants to buy, I will sell it, for the right price. But, this is where I'm on the fence, I don't really want to sell it until I've taken it as far as I envision…. but I really want to get there quicker! If I had a manager, I'd probably be there already.

  • Reply Dougie Forlano January 17, 2017 at 4:02 pm

    This was HUGELY helpful! I identify with the Artist whole Heartedly at 100%
    Entrepreneur Risk taker about40-60%
    Manager 0%

    Wow I must get some Managers around me

  • Reply James Balcer January 18, 2017 at 7:34 pm


  • Reply Kyle Comino January 25, 2017 at 3:51 pm

    Artist- 30%
    Manager- 40%
    Entrepreneur- 80%

    Really a manager out of necessity…
    Just finished your 'Measuring Your Daily Value Creation Score' vid.
    Already using the 4 quadrants to reveal what else I can outsource…utilizing others so I can focus on Artist/Entrepreneur.

    Another great vid. Keep it up!

  • Reply John K January 27, 2017 at 4:47 am

    awesome, simple and on point! Thanks Dan!

  • Reply Abhideep Chakravarty January 30, 2017 at 8:31 pm

    This is the most impressive video of yours. So I am the artist, because I love the baby. But I feel I have a button which when I switch on, I turn into entrepreneur. And now I am confused !! But one thing is sure, I need the manager.

  • Reply Cameron Roe February 1, 2017 at 3:04 am

    Thanks Dan! I don't totally agree with all of this. Artists take some of the biggest risks out there.. How many celebrities are Artists..? A lot of them – storytellers, actors, writers, musicians! Are they not entrepreneurs? I think there are other aspects of an Entrepreneur that include the ability to build up a team bigger than themselves – to be scrappy, solve problems on the fly, and take on ambiguity because of a larger vision. I wonder.. how much can this be developed and tuned? Great video!

  • Reply Strategic Thinker February 20, 2017 at 6:52 pm

    I abhor tinkering, I love strategy and being bold. People? Don't get me started… So yeah, born businessman.

  • Reply Satyaveer Paul March 8, 2017 at 4:55 am

    Hi Dan, I have a Vision, Mantra and an organization culture build in the last 1 Year in my company.
    I managed and sold 2 of my earlier companies(asset heavy) and living my dream today.

    Vision – Be Worlds most loved brand amoung Millennials
    Mantra – Experience delightful hangouts
    Culture – Epicenter of our organization is learning and we do it by our Mentors, books and Videos.

    I love to be an Entrepreneur.


  • Reply Nikolas Chapoupis May 5, 2017 at 2:58 pm

    How can this channel have less than 10.000 Subs?!

  • Reply Young Pack May 19, 2017 at 5:55 pm

    Having a tough time identifying myself. I really dont enjoy paperwork, but I feel as I am a mix between the artist, and the entrepreneur. Any tips on how to dial in?

  • Reply Nze Opara May 26, 2017 at 7:48 pm

    Dude, your awesome. thanks for this video

  • Reply khaled eissa June 1, 2017 at 12:53 pm

    really thank you very much for this valuable infos , im already running a business and i have faced all what you are saying but now its way clear for me , but one quick question ( what is the possibilities of success if someone took over the 3 roles) if he is ok on the 3 roles somehow ?

  • Reply Salatiel Queiroz June 22, 2017 at 7:50 pm

    Ok, I'm realy the Artist, but sometimes I do some manager work and definitely I'm not the entrepreneur. Thank you Dan! Now I see that I need a Risk Taker person with me 😉

  • Reply Leon Kee June 28, 2017 at 1:35 pm

    Great video with insightful content, thanks for creating this!

    One thing though, I believe this is also something that you kinda touched on in the video – Which biz personality do you identify best with doing sales? The Entrepreneur?

  • Reply BTS 555 August 26, 2017 at 1:26 pm

    totally Dan!!!

  • Reply BTS 555 August 26, 2017 at 1:30 pm

    Im a little bit of 3…

  • Reply Bob Broussard August 27, 2018 at 11:36 pm

    "do i still have a job" nailed it. dang it.

  • Reply CoolUnknown September 17, 2018 at 11:26 am

    Does CEO fall under the manager role?

  • Reply CoolUnknown October 31, 2018 at 3:16 pm

    Dan, do you think there's a difference between an entrepreneur and a startup founder, assuming both are at an early stage startup?

  • Reply Fernando Campos December 7, 2018 at 6:25 pm

    Hi Dan. My English is bad. So…Is it possible to be a founder and not participate in the business?

  • Reply Zarach & Bo July 15, 2019 at 4:58 pm

    Thank you for sharing those 3 core areas. There's an important need that intensely need to be solved. I have the dream, vision, and purposed to solve it and I'm talking to people/businesses to find out more before actually building the product. – filing, scheduling, managing, yea that frustrates me. – building the actual product? Not really me, I can't really code to save my own life. But I know some and upcoming techs that can be orchestrated together to make this product serve more people.
    Question: what about Sales…I'm not particularly great at it, although I can talk to people about their pain points of their businesses face to face tho. So should that (Sales) be delegated to someone (ie managers, sales rep, etc.) right off the bat? Or should I get better at Sales first?

    *Side note referring to what you said about selling a company at 6:12 mark, it's not necessarily true. Mark Zuc got 1 Billion $ offer from Yahoo but turned it down. I guess sometimes it really depends if the vision aligns or not.

  • Reply Earth Angels July 20, 2019 at 7:35 am

    I am all 3 ?

  • Reply Po Ming Lam September 5, 2019 at 2:34 am

    Thank you DM for the video!

    I find myself being a bit of all 3 types, maybe a bit more of the artist:
    – artist: my business is around my research project, it is my baby project
    – manager: I'm into sheets, datapoints, KPIs, measurements => having the operation optimized is an easy way to increase profit margin
    – entrepreneur: I am a bit of this as well, however I do like to take baby steps, but solid jumps. I would sell the business for a good number; and I'll be on my next project the next day

    I have a question: do you have a guideline on how the compensation split would be among them?

  • Reply medha Durge October 5, 2019 at 11:18 am

    so how does one covert from one to other ??

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