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Aliko Dangote’s Top 10 Rules For Success (@AlikoDangote)

August 15, 2019

– He’s a Nigerian billionaire
and founder of the Dangote Group. His company operates in Nigeria
and other African countries. He has an estimated net worth
of 18.6 billion dollars. He’s Aliko Dandote, and here are his top 10 rules for success. – Well to be a good leader. You have to be a very good listener. You have to listen to people, you have to also to quite relative advice. You have to make sure that it is not what you tell people to do. You have to crack your brains and have quite a lot of what you call advice from your own team. It has to be a teamwork, because there’s no way you can make it as a person without a good team. – You must be consistent. When you try a business and you start, you might have hiccups here and there. It does not mean that that
business is not going to work, there must be challenges. In fact what I keep saying is that life without challenges
is very, very boring. So if you have challenges
you just have to know how to work out and work
around these challenges, and you’ll be successful
once you are consistent. What business doesn’t like
is for you to try something and then once you have one or two problems now you want to change or
move into another business. That doesn’t work in business at all. The way that the data is, you need to have a lot of
information identified to you so it will allow you to make decisions. To also take the right decisions. What I was doing five years ago, if I tried to do them without the information that we have today, it’s just not going to happen at all. Well the problem with some of
our young graduation today, they just want to jump and see themselves up there overnight. It doesn’t really happen. What you need to do is
to be very, very focused, as a person, and be dedicated to
whatever that you are doing. It is not really good for you to now go out and try something, then after a month you just
say ‘No, it doesn’t work’. You jump into something else. I think you need to be very, very focused in what you are doing. Once you believe in what you are doing, you should not take your
either business or job as something that you must do. Okay, you must take it
as part of your hobby. If it’s part of your hobby,
then you do it better. You want to try to think ahead. In business sometimes what’s good today might not be good tomorrow. So you need to look at, if you have the means, there’s nothing really
like diversification. Sometimes you do quite a
lot of diversification, and then you consolidate
before you move forward. You can not just keep
expanding and expanding, because sometimes when you over expand, it comes possible to prices overages. So you need at least once
in a while to consolidate. When you look at, you
know, it is really common for somebody to leave banking and go and start something totally new. Especially in an area
of events management. At the time that she left the bank, which was 10 years ago. Nobody thought that something
like events management would actually succeed, but I mean it is good, this is really what you
call entrepreneurship, and also a vision. She had a vision and she is
able to actualize our vision. Just like myself, I
remember one time I went to address a retrieval at
First Bank of Nigeria. When I was selling in
First Bank of Nigeria. This is where Dangote is going to be in the next five years. I was not really that big
at the time that I went there to address them. I’m sure they couldn’t really believe what I was saying then, but I remember at a point the MG said they are really shocked at how we actually been able to make it and
also actualize our vision. So I think with this
thing that she has done, I personally believe that this is just the beginning of the journey. Because she has the vision and I’m sure if she continues to do it, this can turn into another big business. Like I always say, look for one entrepreneur, there are no boundaries. Not only are there no boundaries, you can actually excel much
more than your own expectation. That’s really what I expect
of an entrepreneur to be. Not to just just say okay fine I have a vision
and only achieve that vision. You need to have a vision and a mission so then you can actually actualize it and also excel. I had somebody who came
to interview me one time, and I told him that yes,
three, four, five years ago, I never ever expected myself
to be on the Forbes list, but right now the vision that I have, and also my own mission, is actually to be on top of the light. Not even where I am today. That’s really how a
visionary person should be. Hard work. I mean that we are very focused, we are a very focused company. We don’t really go into things
that we don’t understand. Any business that I
don’t understand as well, I don’t do it at all. That’s really why we’re successful. To be an entrepreneur and
also to be a visionary person, you have to actually be very, very bold. You have to be ready to
take calculated risks. Not just any risks, you have
to take a calculated risk. You have to think big, if you think small, you’ll always have been small in life. The way that we operate as a company, especially in Dangote, just like earlier I said we have a vision. That vision will have a strategy of how we’re going to achieve the vision. Which we do normally do
over a period of five years. Like today, we know where we are going. Even this investment that I announced of 400 million dollars here. I didn’t just sit down on
my own and just say it. It is part of our strategy
plan to invest in Kenya. To be serious, if you want
to be the next Dangote, is that, you have to have a very big heart. You have to take quite a lot
of risks, calculated risks. First of all you have to
make sure that you’re honest. You must make sure that
you don’t destroy the name. Because your name is very important. That the most valuable asset
that you have going forward. If you don’t have a good
name, even the banks. It doesn’t matter how big you are, they’re not going to touch. – [Female] True. – So you must make sure that you have a very, very good name. Number three, you have to make sure that you say that look, nothing is impossible. Once you say that yes
nothing is impossible, it means that you can
actually achieve that target. – Thank you so much for watching. I made this video because
Narie Abba asked me to. So if there’s a famous
entrepreneur that you want me to profile next, leave it in the comments below
and I’ll see what I can do. I’d also love to know
which of Aliko Dangote’s top 10 rules had the
biggest impact on you. Leave it in the comments, I’m
going to join the discussion. Thank you so much for watching, choose to believe, and I’ll see you soon.

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  • Reply FADO ZEDONTZ March 2, 2017 at 3:35 pm

    It's look like easy by eyes and ears but isn't like see. God bless us

  • Reply Mussa Manogelya Malugu March 10, 2017 at 3:59 pm

    dangote ni Nouma

  • Reply Mussa Manogelya Malugu March 10, 2017 at 3:59 pm

    dangote ni Nouma

  • Reply Will Swift March 13, 2017 at 10:43 pm

    Do one on the old Gud that died that owned hapag loyd

  • Reply Jah Lord March 24, 2017 at 9:59 am


  • Reply Queen Ruddie Zambia March 29, 2017 at 12:03 am

    hey Evan. my favorite is number 10. am currently working on my own start up company and also building my personal brand. if you have any tips on how I can manage both at the same time, please do tell. #Believe

  • Reply Queen Ruddie Zambia March 29, 2017 at 12:04 am

    hey Evan. my favorite is number 10. am currently working on my own start up company and also building my personal brand. if you have any tips on how I can manage both at the same time, please do tell. #Believe

  • Reply Queen Ruddie Zambia March 29, 2017 at 12:04 am

    hey Evan. my favorite is number 10. am currently working on my own start up company and also building my personal brand. if you have any tips on how I can manage both at the same time, please do tell. #Believe

  • Reply Queen Ruddie Zambia April 1, 2017 at 7:57 pm

    alright sure I will. thank you

  • Reply Saheed lekan April 11, 2017 at 3:47 am

    Thanks for sharing. As for me, almost all the 10 point touch and I had jotted each point down to apply to my own business. But most importantly; Think big!

  • Reply Daniel A April 15, 2017 at 8:44 pm

    how about the richest man in ethiopia

  • Reply jarhmine April 24, 2017 at 3:18 pm

    Think ahead.

  • Reply Moses Freeman May 9, 2017 at 7:04 pm

    he is really a great man he said we need to think ahead and a vision and mission

  • Reply Samuel B May 18, 2017 at 3:21 pm

    Never destroy your name….

  • Reply Koketso Mokone June 2, 2017 at 9:21 pm

    "Your name is your most valuable asset"

  • Reply Infinite Possibilities June 20, 2017 at 2:45 am

    A wealth of information.

  • Reply USMLE LEP June 24, 2017 at 8:25 pm

    Think big is the best advice I got

  • Reply Caren Musari June 27, 2017 at 10:31 am

    Integrity and zero ego! very inspiring!
    Honesty❤"Honesty is a very expensive thing,dont expect it from cheap people" W.Buffet…

  • Reply Fredrick Kirimi July 6, 2017 at 8:35 am

    #10 your name is your most valuable asset. It's in the Bible…ecclesiastes (the richest man who ever lived) 7:1 "A good name is better than precious ointment" (KJV).
    Evan maybe you can come up with top 10 rules for success according to King Solomon. What do you think?

  • Reply Guy Roland Kalou Djollo July 15, 2017 at 8:59 am

    Merci, Dangote Tu es vraiment un model.

  • Reply Jeremiah NESMITH July 17, 2017 at 5:37 am

    make sure you have a good name is what stuck with me and what I live by

  • Reply Hailegnaw Atinafie July 20, 2017 at 6:24 am

    " think Big, if u think small u will always be small in life"
    Thanks Aliko & u Evan.

  • Reply Toereed Shittu July 20, 2017 at 8:02 pm

    Do Caleb Maddix

  • Reply Edgar Allan Poe July 29, 2017 at 10:22 pm

    Be a good listener and take advice. Don't just take risks, take calculated risks.

    That's my take.

  • Reply ATN August 14, 2017 at 9:48 pm

    Can you make one of Isabel Dos Santos

  • Reply Daniel August 18, 2017 at 12:52 pm


  • Reply PHTX August 21, 2017 at 7:05 am

    A third world success story. So inspiring!

  • Reply Annest Oyesigye August 25, 2017 at 9:39 am

    how much did u start with and how di d you start

  • Reply Humphrey Obioha August 29, 2017 at 7:12 am

    Take calculated risk

  • Reply Samson Owen September 15, 2017 at 3:14 pm

    Thank you sir for ur Rules

  • Reply teflon kenya October 7, 2017 at 4:17 am

    Guard your reputation..

  • Reply Adam's The greatest November 3, 2017 at 5:41 pm

    one love it's so helpful for us have a long life Evan and Aliko Dangote

  • Reply Victor Kinasha November 4, 2017 at 3:57 am

    Evan can you do Mohamed Dewji from Tanzania

  • Reply Awal Mohammed November 13, 2017 at 3:31 am

    Thank you Evan. Nice one.

  • Reply Awal Mohammed November 13, 2017 at 3:36 am

    Stay consistent.

  • Reply jackson muthoka munge November 13, 2017 at 7:22 am

    GOOD. that's challenging i ill be the next Dangote, and i will

  • Reply Olorungbohun Oluwadamilola Emmanuel January 2, 2018 at 2:13 pm

    Kudos Evan! Your works are absolutely outstanding. I admire you.
    Dangote's rule that struck me is 'Be consistent.' He said "life without challenges is very very boring" and I completely concur.
    However, I'd love you to profile Mira Mehta, CEO Tomato Jos. Thanks.

  • Reply ogechi okonkwo January 7, 2018 at 12:42 pm

    Jim Ovia of zenith bank or Mike Adenuga

  • Reply rho690 January 10, 2018 at 3:59 am

    Boy I would have been note taking on my hand with a crayon raising my hand asking him to spell it lolol sound it out….slow down SPEAK louder lolol….once in a lifetime opportunity….sorry y'all I just really would have gotten on this man's last nerve lmbo, " Excuse me sir but can we please just touch foreheads ??..?… maybe……

  • Reply issac isaac January 22, 2018 at 7:20 pm

    Profile Coscharis

  • Reply Godfrey Namanya January 25, 2018 at 10:14 am

    Woow dey r real inspirational words

  • Reply John Babatunde March 14, 2018 at 10:55 am

    Dangote should run for Nigerian president … He is the only one that has actually made and is still making good impact to the Nigerian economy

  • Reply Noblekitten Oladini March 26, 2018 at 9:06 am

    Thanks Evan, I believe in having a vision then a mission! Evan you are appreciated for providing these valuable tools for growth and self development.

  • Reply helen pekins April 3, 2018 at 12:42 am

    67 richest person in the world. Nawa

  • Reply Catherine Williams April 4, 2018 at 3:16 pm

    I like when he said “ protect your name “ be honest, that speaks a lot about his integrity. Nice one

  • Reply Thami Simons April 9, 2018 at 4:53 pm


  • Reply Munachi Marcel April 11, 2018 at 11:11 pm

    Pls I want u to interview Tony elumelu,CEO of UBA

  • Reply DIVINE IMPACT INSPIRATIONS April 12, 2018 at 9:15 am

    Have a Vision,think big,Be consistent,focused and do only things you understand. congratulations SIR!

  • Reply missfabidia April 15, 2018 at 5:18 pm

    So proud !

  • Reply Bashir Ahmad April 16, 2018 at 11:42 pm

    Think ahead and have a vision I like that

  • Reply Bashir Ahmad April 16, 2018 at 11:45 pm

    "Think big" if u always think you will always be Small in life

  • Reply DT Unlimited April 26, 2018 at 8:32 pm

    Think ahead

  • Reply Cala Crunch May 6, 2018 at 3:12 am

    Thanks a lot for that, my role model, a great man with a great vision, African champion

  • Reply noah ochieng May 14, 2018 at 7:32 pm

    i like the rule of ' name .. as the most valuable asset .. it has changed and made my day great , thanks for sharing . i watch your vidios dAILY

  • Reply anyanwu emmanuel chinedu May 24, 2018 at 12:16 am


  • Reply ALIYU UMAR YARO June 24, 2018 at 1:06 am

    Sir, I am from Africa and we African we waiting for you to create Aliko Dangote rules for success volume II, I hope you will help us to create thank you sir!

  • Reply Katya Dunn July 5, 2018 at 9:55 pm

    Aliko has more than Trump.

  • Reply Official Precious Anozie July 30, 2018 at 11:21 pm

    Gosh ❤

  • Reply Official Precious Anozie July 30, 2018 at 11:21 pm

    Take calculated risk not just risk

  • Reply fomukom sam August 12, 2018 at 11:44 pm


  • Reply omy Gass September 8, 2018 at 2:29 pm

    He says "Dream big…" i like that.
    Am à Senegalese young entrepreneur but Dangote inspire me!

  • Reply TAKOUMBE Jean Baptiste September 14, 2018 at 10:04 am

    Anything is impossible!!!

  • Reply STEPHANE ERIC GOUHOUNOU October 12, 2018 at 12:10 pm

    So informative

  • Reply NEVER GIVE UP MOTIVATION October 14, 2018 at 1:11 pm

    I like these
    Be consistent
    Be focus
    Have a vision
    Think big
    Your name is your most valuable asset

  • Reply Paul Khweyane October 23, 2018 at 12:07 pm

    Hi, can you review Patrice Motsepe. Thank you

  • Reply Akan Brown October 30, 2018 at 2:57 pm

    Consistency he mentioned

  • Reply Alvin Wright November 25, 2018 at 12:29 am

    The one that really fascinated me is "always listen to others."

  • Reply Chinedu Chukwuma December 19, 2018 at 10:30 pm

    Your name is your most valuable asset 👍🏽

  • Reply Gift December 28, 2018 at 2:08 pm

    Strive Masiyiwa. Make a video of him

  • Reply Tyson Leboho February 18, 2019 at 10:26 am

    Patrice Motsepe

  • Reply Walty Yondo Black March 1, 2019 at 5:06 pm

    His got wisdom for greatness, this is how men odd to think and work hard…….having a vision and mission

  • Reply ANDY LUMEH© Ministries, Evangelist. My Father's Kingdom, Chelsea Black Church, London March 21, 2019 at 5:27 pm

    I will be bigger and richer than this honourable man. Watch out…Great is the glory of the Lord.

  • Reply Romney Linc April 2, 2019 at 5:04 pm


  • Reply Ibrahima Samb April 8, 2019 at 12:00 pm

    Respect Dagnote. Think Big

  • Reply Life with Jeremiah April 15, 2019 at 4:53 pm

    Tanzanian billionaire Mohammed dewji

  • Reply Emmanuel Matunda April 22, 2019 at 4:25 am

    Interview Salim Bakhresa

  • Reply rexmond tetteh April 24, 2019 at 3:35 pm

    have a vision

  • Reply Aminat Sogbade April 25, 2019 at 3:19 am

    Talk to people, a very strong point.Two good heads are better than one.Hmmm

  • Reply Muhammad lawan Muhammad April 27, 2019 at 10:39 am

    Long life sir, prosperity is in you already.

  • Reply Muhammad lawan Muhammad April 27, 2019 at 10:42 am

    Calculated risk!!! Here is where I was impressed the most

  • Reply Shamuna Abdul Rahman April 28, 2019 at 8:41 am

    Can you profile Strive Masiyiwa. I most enjoyed honesty as one of his values

  • Reply Nnamani Johnbosco April 29, 2019 at 6:15 am

    Ur name is ur most valuable asset. My best

  • Reply Omar McDonald-Jones April 29, 2019 at 1:37 pm

    I like protecting your name as your biggest asset

  • Reply Augustine Twumasi April 29, 2019 at 9:00 pm

    Great man with a great vision

  • Reply Enobong Jackson May 1, 2019 at 7:58 pm

    #7 Do only things you understand, I like that. I've wasted money on businesses I knew nothing about.

  • Reply Emmanuel Elly Mwakyusa May 3, 2019 at 4:25 pm

    Dangote is the confirmation of ALIBABA philosophy all the CHALLENGES are OPPORTUNITY

  • Reply Tolu Sonubi May 5, 2019 at 7:46 am

    1. Your name is your most valuable asset 2. Nothing is impossible 3. Think BIG… if u think small you will remain small 👌 Thanks Aliko Dangote 🙏🙌🙌

  • Reply Stephen Porter May 7, 2019 at 7:37 pm

    “For an entrepreneur, there are no boundaries.”
    What an inspirational man

  • Reply Mr. B. May 8, 2019 at 9:36 pm

    Great entrepreneur.
    My favor line of his list is

  • Reply Richard Garira May 11, 2019 at 10:30 am

    We need something on stive masiiwa

  • Reply Abubakar Shehu May 11, 2019 at 9:09 pm

    Be honest and never destroy ur name because is the best valuable asset you have on the earth. I love this

  • Reply entrepreneur à succès May 31, 2019 at 1:55 pm

    Great job ❤❤❤

  • Reply Samuel Arhin June 6, 2019 at 1:47 pm

    I want you to do that of Mr. Nana Kwame Bediako of Wonda world

  • Reply m77ast June 20, 2019 at 12:01 am

    Men those were really deep… An entrepreneur just starting out like I was 10 years ago might not really understand what the man is saying… But after 10 years I can tell you that all those points that He mentioned is the gospel truth – without those things locked down making a £million is preety much impossible.. you have that, you can make a £million very easily – I would say in any industry.. even selling sand to an arab… I think I will make a video digging deep into each of these points as it might help an entrepreneur who is just starting out… you do not need to waste 10 years…

  • Reply Sam George June 20, 2019 at 5:50 pm

    Nice tips

  • Reply Kosu 1225 June 21, 2019 at 3:21 pm

    everything he said is important for all of us as human being, even for those who don't want to be billionaire.

  • Reply JAZULI AHMAD June 21, 2019 at 7:31 pm

    What us mean by a calculated risk?

  • Reply Kakwezhi Kalaluka June 25, 2019 at 6:06 pm

    listen to people

  • Reply Alberto Mbewe August 8, 2019 at 4:40 pm

    Great man ,wise shorts for fellow Africans.I like this man though rich as he is he still lives and invest in africa

  • Reply Auwal Adamu Gaya August 10, 2019 at 2:04 pm

    Think Big.

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